(to) come up with a winner
to think up a very good idea
EXAMPLE: Everybody likes Pepsi's new advertising campaign. Their advertising agency has come up with a winner.
blockbuster
a big success; a huge hit
EXAMPLE: Eli Lilly made a lot of money with the prescription drug, Prozac. It was a real blockbuster.
bells and whistles
extra product features, usually using the latest technologies; product features which are attractive, but not essential for the product to function
EXAMPLE: Our office just got a new copier with all the bells and whistles. I'll probably never learn how to use all of its features!
(to) fast track a project
to make a project a high priority; to speed up the time frame of a project
EXAMPLE: Let's fast track this project. We've heard rumors that our competitors are developing similar products.
stocking stuffer
a small gift given at Christmas time
EXAMPLE: These new mini travel pillows will make great stock¬ing stuffers!
big win
a huge success; a successful product
EXAMPLE: The drug company spent millions on research and development, hoping that one of their new products would be a big win.
(to) make a killing
to make a lot of money
EXAMPLE: Suzanne made a killing on her Google stock and retired at 40.
SYNONYM: to make a fortune
(to) keep something under wraps
to keep something secret; to not let anybody know about a new project or plan
EXAMPLE: I'm sorry I can't tell you anything about the project I'm working on. My boss told me to keep it under wraps.
mum's the word
let's keep quiet about this; I agree not to tell anyone about this
EXAMPLE: Please don't tell anybody about our new project. Remember: mum's the word!
get wind of
to find out about something, often sensitive information
EXAMPLE: When the restaurant owner got wind of the fact that one of his waiters was stealing money from the cash register, he was furious.
Thu Aug 19, 2010 8:35 am